Equity Bank Tanzania Limited is inviting applications from qualified and experienced professionals for the position of Digital Marketing Manager, Sales, Performance & Analytics. This is a managerial opportunity based in Dar es Salaam, ideal for a professional with strong experience in digital performance marketing, digital sales, analytics, and banking.
The successful candidate will lead the development and implementation of digital marketing strategies designed to increase customer acquisition, improve digital sales conversion, strengthen customer retention, and deliver measurable commercial results across Equity Bank’s digital channels.
About Equity Bank
Equity Bank is a financial services institution serving customers through a range of banking and financial solutions. The bank continues to invest in digital channels and customer-focused solutions to improve access to financial services and strengthen its market presence.
The Digital Marketing Manager will play an important role in supporting this digital transformation by connecting marketing strategies with measurable sales performance, customer journeys, analytics, and business growth.
Job Details
Job Title: Digital Marketing Manager, Sales, Performance & Analytics
Department/Function: Brand & Product Marketing
Reports To: Head, Brand & Product Marketing
Functional Level: Manager
Location: Dar es Salaam, Tanzania
Employment Type: Full-time
Application Deadline: 9 September 2026
Job Purpose
The Digital Marketing Manager, Sales, Performance & Analytics will be responsible for leading the development and execution of digital marketing strategies that drive business growth through performance marketing, digital sales conversion, and data-driven decision-making.
The position will strengthen Equity Bank’s digital footprint, optimize customer acquisition and retention, and ensure measurable return on investment across online channels and business lines.
Main Duties and Responsibilities
The successful candidate will be responsible for the following:
- Develop and implement an integrated digital marketing strategy aligned with business objectives and sales targets.
- Translate marketing and product plans into digital conversion journeys that deliver core business products and services across key customer segments.
- Manage paid media strategies, including search, display, social, programmatic, and affiliate marketing, to maximize return on investment.
- Execute and optimize lead-generation and digital sales campaigns across various digital platforms.
- Monitor conversion funnels, identify customer drop-off points, and implement improvements to increase activation and conversion rates.
- Work closely with Product, Sales, Branches, and Commercial teams to align digital traffic with physical conversions nationwide.
- Oversee SEO, SEM, and competitor monitoring to help maintain strong digital visibility for Equity Bank.
- Collaborate with digital content and creative teams to ensure consistent and effective brand messaging.
- Lead relationships with marketing agencies and evaluate tools for automation, analytics, and reporting.
- Supervise Digital Performance Officers and ensure effective execution, reporting, and delivery of performance insights.
- Manage the digital marketing budget effectively and monitor expenditure to ensure cost effectiveness throughout the year.
- Ensure all marketing activities comply with applicable policies, acts, and laws of Tanzania.
- Work with creative design resources to deliver attractive and compelling digital creatives and marketing campaigns.
- Undertake special projects and assignments as required, including projects that may need to be completed within short notice.
Knowledge and Skills
Applicants should demonstrate strong knowledge and skills in the following areas:
- Strong understanding of digital marketing and performance analytics.
- Knowledge of media buying and campaign optimization.
- Understanding of customer journey management.
- Good knowledge of SEO, SEM, and current social media marketing trends.
- Familiarity with analytics and reporting tools such as Google Analytics, Power BI, and Meta Insights.
- Strong strategic planning and execution skills.
- Excellent analytical, presentation, and reporting abilities.
- Ability to lead cross-functional teams and manage agency relationships.
- Strong communication and stakeholder management skills.
Qualifications and Experience
To qualify for the Digital Marketing Manager, Sales, Performance & Analytics position, candidates should meet the following requirements:
- A University Degree or equivalent qualification in Economics, Business Administration, Finance, Marketing, Statistics, or Research.
- At least 4 years of experience in digital performance marketing or digital sales within the banking sector.
- Proven experience managing multi-channel digital campaigns with measurable commercial impact.
- Demonstrated understanding of digital marketing strategies, performance measurement, and customer conversion.
Who Can Apply?
This opportunity is suitable for experienced digital marketing and digital sales professionals who have worked within the banking sector and have a proven ability to use digital channels and performance analytics to achieve commercial objectives.
Candidates should be able to combine strategic marketing knowledge with data analysis, campaign optimization, customer journey management, and team leadership. Strong communication and stakeholder management skills will also be important for working with internal departments and external agencies.
How to Apply
Qualified candidates interested in this opportunity should prepare the following documents:
- Cover letter.
- Detailed resume/CV.
- Copies of relevant academic certificates and testimonials.
The application documents should be combined into a single PDF file.
Applicants should quote the job title or reference number in the subject field of the email and send their application to:
Application Deadline: Wednesday, 9 September 2026
Only shortlisted candidates will be contacted.
Equity Bank is an equal opportunity employer that values diversity and recognizes the contribution of different individuals, ideas, perspectives, insights, and values in the workplace.
By submitting an application, candidates consent to Equity Bank Tanzania Limited collecting and processing their personal information for recruitment, selection, and, where applicable, employment purposes. The bank states that personal information will be handled confidentially and processed in accordance with applicable data protection requirements and its Data Privacy Policy.
Final Thought
The Digital Marketing Manager, Sales, Performance & Analytics position at Equity Bank provides an opportunity for an experienced banking-sector digital marketing professional to take a strategic role in driving digital customer acquisition, sales conversion, campaign performance, and measurable business growth.
Qualified candidates with the required education, banking experience, digital marketing expertise, and analytical capabilities are encouraged to submit their applications before the 9 September 2026 deadline.
