The role of Business Development Manager – Communications & Growth Partnerships at Sporty Group is a strategic and dynamic position designed for professionals who thrive at the intersection of marketing, partnerships, and growth. Operating within the EMEA region and working remotely, this role focuses on scaling customer communications and building impactful regional partnerships across emerging and established markets, particularly in Africa and LATAM.
Overview of the Role
This position is centered on driving user engagement and business expansion through optimized communication channels and well-structured partnerships. It combines elements of lifecycle marketing, commercial negotiations, localization, and performance analysis. The successful candidate will play a key role in ensuring that messaging, campaigns, and partnerships are effectively tailored to different markets while delivering measurable growth outcomes.
Key Responsibilities
The Business Development Manager will be responsible for a wide range of growth-focused and partnership-oriented activities, including:
- Identifying, negotiating, and managing marketing partnerships across Africa and Latin America
- Optimizing communication channels such as WhatsApp, SMS, and email to improve delivery rates, open rates, click-through rates, and cost efficiency
- Aligning communication strategies with broader marketing, product, and lifecycle campaigns
- Collaborating with marketing, product, and operations teams to localize messaging, creatives, and campaigns for different markets
- Planning and executing regional activations such as billboards, affiliate campaigns, and payment partnerships
- Measuring and analyzing return on investment (ROI) across owned and partner channels
- Onboarding and managing communication channel partners, including bulk SMS and email providers, with a focus on cost optimization
- Supporting ongoing improvements in customer communication systems and partnership performance
Required Skills and Experience
Candidates for this role are expected to bring a strong blend of commercial acumen, technical understanding, and cross-cultural experience:
- At least 6 years of experience in growth, communications, partnerships, or related fields
- Hands-on experience with messaging platforms and lifecycle marketing tools
- Proven ability to negotiate and manage commercial partnerships
- Experience working across multiple regions and adapting to diverse cultural contexts
- Strong analytical mindset with a data-driven approach to decision-making
- Excellent communication skills in both written and spoken English
- Willingness to travel for market activations and on-ground research in different regions
What Makes This Role Attractive
This position offers several benefits that make it appealing to experienced professionals seeking flexibility and growth:
- Fully remote-first working environment
- Competitive salary with quarterly performance-based bonuses
- Generous annual leave (28 days paid leave)
- Referral and flash bonus opportunities
- Access to high-quality work equipment
- Annual company retreats for networking and collaboration
Who This Role Is Ideal For
This opportunity is well-suited for professionals who are:
- Passionate about growth marketing and strategic partnerships
- Comfortable working in fast-paced, data-driven environments
- Skilled at managing multiple stakeholders across different regions
- Interested in scaling communication strategies across emerging markets
- Motivated by measurable impact and commercial outcomes
Final Thoughts
The Business Development Manager – Communications & Growth Partnerships role represents a unique blend of marketing, partnerships, and regional growth strategy. It is designed for individuals who can balance creativity with analytics, and strategy with execution. With its remote structure, global scope, and strong focus on performance, it provides an exciting opportunity for professionals looking to advance their careers in international growth and communications management.
