Location: Dar es Salaam, Tanzania
Employment Type: Full-Time
Company: Imara Life Care
Website: Imara Life Care
About Imara Life Care
Imara Life Care is a leading provider of professional healthcare services delivered directly to your home in Tanzania. From medical consultations and equipment rental to nursing care and personalized support, Imara Life Care is redefining healthcare accessibility and convenience across the region.
The Opportunity
Imara Life Care is looking for a Marketing & Business Development Executive—not just to fill a role, but to own a growth engine. This position is ideal for ambitious professionals who thrive at the intersection of marketing strategy, sales execution, and digital innovation.
In this fast-paced environment, your ideas will directly translate into campaigns, generate revenue, and contribute to the company’s overall growth. If you are data-driven, love experimentation, and see AI as a growth multiplier, this role is crafted for you.
Key Responsibilities
As a Marketing & Business Development Executive, you will:
- Campaign Management: Plan, execute, and optimize end-to-end digital marketing campaigns across paid, organic, and social channels.
- Sales Cycle Ownership: Manage the entire sales process—from prospecting to closing and account growth.
- Data Optimization: Analyze performance data to continuously improve conversion funnels, customer acquisition costs (CAC), and lifetime value (LTV) ratios.
- AI Integration: Leverage AI tools to automate tasks, generate content, and extract actionable insights.
- CRM Management: Maintain accurate pipelines and forecasts within CRM systems.
- Market Growth: Identify new market opportunities and translate insights into growth strategies.
- Content Creation: Develop compelling content that resonates with target audiences.
- Strategic Collaboration: Work closely with product, operations, and leadership to align go-to-market strategies.
Qualifications & Skills
Required:
- 1–4 years’ experience in marketing, sales, or a commercial role.
- Proven track record of achieving KPIs.
- Hands-on experience with CRM platforms like HubSpot or Salesforce.
- Strong command of digital marketing channels (SEO, SEM, social media, email).
- Data-literate with strong analytical skills.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Business, Marketing, Communications, or equivalent experience.
Preferred (Nice-to-Have):
- Experience in startups or high-growth SMEs.
- Familiarity with AI productivity tools such as ChatGPT, Claude, or Jasper.
- Exposure to performance marketing and paid media management.
- Knowledge of marketing automation platforms like Mailchimp or ActiveCampaign.
- Basic understanding of analytics tools like GA4 or Looker Studio.
Who You Are
The ideal candidate is:
- Entrepreneurial: Thinks like an owner, not just an employee.
- Curious: Constantly tests ideas and asks why.
- Digitally Native: Excited by new tools and technology.
- Commercially Sharp: Connects marketing activity to revenue.
- Resilient & Self-Directed: Motivated by challenges and thrives with autonomy.
Your Digital Stack
You will work with industry-leading tools, including:
- CRM: HubSpot, Salesforce, Pipedrive
- Advertising: Google Ads, Meta Ads Manager
- Analytics: Google Analytics 4, Looker Studio
- AI & Productivity: ChatGPT, Claude, Perplexity, Notion, Airtable, Monday.com
- Design: Canva, Figma (basic)
- Outreach: LinkedIn Sales Navigator, Mailchimp, Apollo.io, Lemlist
Performance Metrics
Success in this role is measured by:
- Volume and value of qualified leads generated.
- Conversion rates from MQL → SQL → Closed Won.
- Revenue contribution from owned channels.
- Cost-efficiency and ROI of campaigns.
- Engagement and reach of content.
- Accuracy and hygiene of CRM data.
Career Growth
Imara Life Care is committed to nurturing talent:
- Year 1: Master your channels, hit targets, and understand customers.
- Year 2: Lead campaigns independently, manage a key market segment or product line.
- Year 3+: Transition to a Senior, Lead, or Head-of role, shaping company-wide growth strategy.
How to Apply
Interested candidates should submit a CV and Cover Letter to: gbwirukiro@mkapafoundation.or.tz, Applications are reviewed on a rolling basis, so early submission is recommended. This role is perfect for marketing professionals in Dar es Salaam looking to take ownership of growth, leverage digital and AI tools, and make a tangible impact in the healthcare sector.
